Local

LOCAL Rebrand 2020

Resolved business critical problem statement, increased brand awareness and overal comps for Whole Foods Market with rebranding work on the National Local program 2019/2020. Developed and art directed design from concept through completion for in-store, digital and social assets with support of Global Marketing Creative Department which included an overal brand refresh, style guide, operational templates, photography guidelines, shortcuts and tools for production, and an iconic t-shirt.

LOCAL Rebrand 2020

Contributions: Concept, Art Direction, Design, Operation, Strategy Key Collaborators: Will Chau, Ryan Hovenweep, Jeremy Joyner, Jennifer Cheng, Shannon Wiesner, Diego Portillo, Nikki Witchcraft

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Digital Media & Animation

Catch a 365 Rainbow: Photobooth

Worked with WFM Northeast Creative Team: Jon Anderson, Jennifer Heal, Diana Adaros, Catie Randall and Natasha Bali to create custom, interactive design for Smilebooth from concept to completion for Whole Foods Market 365 Fort Green Pre-Opening Party. Catch a 365 Rainbow was an interactive AR digital art installation where guests could dance under a fruit and veggie rainbow with blueberry showers. This Influencer Event was held on 1/25/18 at the Brooklyn Academy of Music (BAM), New York.

GIF Gallery

Whole Foods Market, What's New Program

Worked with The Voorhes (Adam and Robin) to create this colorful exciting piece for Meatless Farms new item featured on Whole Foods Market website, email and social channles.

Whole Foods Market Chewy Chocolate Ginger Cookies

Collaborated with Jody Horton Studio to create this delicious holiday cookie recipe animation for Whole Foods Market featured across social, email and web on National Cookie Day.

National Sale GIF

Worked with Artist, Ethan Barber to develop nationally featured GIF by providing creative brief and creative direction. Video produced and designed by Ethan.

4th Of July

Worked with Artist, Caitlyn Brunson to develop holiday GIF by providing creative brief and creative direction. Video developed and designed by Caitlyn.

Allegro National Coffee

Worked with artist, Ale Alvergue to develop Allegro GIF featured nationally by providing creative brief and creative direction. Video developed and designed by Ale.

Supplement GIF designed by Sean Walsh

Take & Bake Pizza

Worked artist, Victoria Agler and photographer Judith Rae to develop pizza promo GIF by providing creative brief and creative direction. Video developed and designed by Victoria, photos taken by Judith.

National LoveFest

Worked with artist, Victoria Williams to develop Nationally featured “LoveFest” GIF by providing creative direction. Video developed and designed by Victoria.

Holiday GIF designed by Victoria Agler

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Led design for new media space using Sparkflow technology with Jon Anderson, Catie Randall and Jen Heal to develop this animated media adhesion for Whole Foods Market + Amazon with partnership of Undertone.

National Post - July 2016

Led team of creatives in the Northeast and Florida Region concept and craft a wide range of dynamic work used for in-store, social media, digital and targeted posts. Work closely with designers, animators, photographers and food stylists to develop these short and sweet video clips - featured Regionally and Nationally by Whole Foods Market.

Catch the 365 Rainbow Results: Fun, sharable and animated GIF to post on social or enjoy as a digital memory from the event.

We had a total of 75 social media influencers and traditional media attend the event which included Shape, Women’s Day, New York Post and Rachael Ray Every Day, and top influencer guests including @VegginInTheCity (+139k followers), @HungryObsession (65k followers), @VeggieKins (+68k followers) and @VeggiesAndChocolate (+55k followers).

NSU Art Museum Artist's Roundtable: Artificial Intelligence

Step into the realm of innovation and artistic exploration in this thought-provoking exchange around Artificial Intelligence and Creativity. Bonnie Clearwater, Director and Chief Curator at NSU Art Museum, engages in an intimate conversation with Global Art Director of Whole Foods Market, Sarah Farsh, during NSU Art Museum's Artist's Roundtable Series held on December 15th, 2023. This discussion unveils the creative assistance that Artificial Intelligence can have on project ideation and design work streams for both personal and professional pursuits.

Sarah Farsh shares her insights on harnessing the power of AI as a resource and emphasizes that AI won’t replace artists—it will make them more creative. In this discussion, Farsh shares tools, usages, examples, and questions around AI.

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NSU Art Museum, Artist's Roundtable: Artificial Intelligence and Creativity

How do I love thee?

Subtly suggestive and delicately indulgent Valentine's Day Campaign across in-store, digital and social channels for Whole Foods Market 2020

Copy Writer: David Parson

Design: Rebecca Fron, Jeremy Joyner, Will Chau

Photography: Hayden Spears

Food Styling: Vivian Lui

Website View

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Whole Foods Market® Downtown Miami - Artist Team Development & Creative Direction

Store Opening - January 14, 2015

Contributions:

• Artist Team Development

• Creative Direction

• Opening Artist Team Leader

• Project Management

• Hand-Lettering

• Design

The examples on this page show the work our team created together.

Home of "Homegrown Group Mural Project"

Conceived and coordinated by Miranda Peterson during Whole Foods Market Downtown Miami store opening.

Inspired by the company's many missions, and Miami's Wynwood Art's District – out a dozen local street artists created this everlasting customer experience through colorful murals throughout the parking garage - commonly photographed and admired as a community icon.

Graphic Design - Opening Flier

Art Direction for Chalks

Art Direction

Whole Foods Market Magazines 2019 - 2018

Every month, Whole Foods Market produces an aspirational look book featuring sales and promotional content. The book is printed and delivered to 3-5 million homes across America. The publication includes innovative recipes, promotions, brand standards, featured programs, seasonal moments and inspirational ideas for our primary audience.

Contributions: Lead Art Director

Collaborators: Whole Foods Market Creative Team which includes copywriters, culinary experts, in-house designers, 3rd party photography partner, copy editors, marketing ops and category specialist.

Whole Food Market November Magalog 2018

Our biggest issue of the year is dedicated to our Thanksgiving Magalog where we reach 5 million homes delivered in print across America. This issue features innovative recipes, culinary inspiration and our holiday menu.

Contributions: Lead Art Director

Collaborators include: Laura Guard, Avalon McKenzie, Olivia Bloom, Allison Thomas, Jennifer Cheng, Grace Wasson, Laurin Kocher, Will Chau, Ashley Patek, Ellen Miller, Jeremy Joyner, Madhavi Resse and Creative Drive.

Whole Foods Market December 2018 Mailer

Contributions: Lead Art Director

Collaborators include: Rachel Staples Olivia Bloom, Allison Thomas, Jennifer Cheng, Grace Wasson, Laurin Kocher, Will Chau, Ashley Patek, Ellen Miller, Jeremy Joyner and Madhavi Resse.

Whole Foods Market January 2019

Contributions: Lead Art Director

Collaborators include: Rachel Staples Olivia Bloom, Allison Thomas, Jennifer Cheng, Grace Wasson, Laurin Kocher, Will Chau, Ashley Patek, Ellen Miller, Jeremy Joyner, Madhavi Resse and Creative Drive.

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Whole Food Market February Mag 2019

Contributions: Lead Art Director

Collaborators include: Rachel Staples, Diego Portillo, Olivia Bloom, Allison Thomas, Jennifer Cheng, Grace Wasson, Laurin Kocher, Will Chau, Ashley Patek, Ellen Miller, Jeremy Joyner, Madhavi Resse and Creative Drive.

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Whole Food Market March Mag 2019

Contributions: Lead Art Director

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Whole Food Market April Magalog 2018

Contributions: Lead Art Director

Collaborators include: Diego Portillo, Avalon McKenzie, Olivia Bloom, Allison Thomas, Jennifer Cheng, Grace Wasson, Laurin Kocher, Will Chau, Ashley Patek, Ellen Miller, Jeremy Joyner, Madhavi Resse and Creative Drive.

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Contributions: Lead Art Director

Collaborators include: Christie Liberatore, Diego Portillo, Olivia Bloom, Allison Thomas, Jennifer Cheng, Grace Wasson, Laurin Kocher, Will Chau, Ashley Patek, Ellen Miller, Jeremy Joyner, and Creative Drive.

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Whole Foods Market® Bridgewater

Collaborators: Jon Anderson, Catie Randall, Natasha Bali, Carol P. Jarvis, Jack Storie, Diana Adaros, Christina Nuzzo, Susan Laconti, Jaclyn Spirko, Margie West, Stephanie Long, Jennifer Heal.

• Exclusive Designed In-House: Store Canvas and Reusable Bag

• Plant & Plate Venue Signage

• Coffee & Kitchen Venue Design and Photography

• Smallhold Local Fixture Display

• Juice + Kombucha branding

• Flavors Of The Moment - New Regionally Developed Program

• Cohesive Media Campaign: This included the Bridgewater Commons Mall digital center court screen and digital billboard outside the Somerset Patriots stadium.

Whole Foods Market Bridgewater Opening Day

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Food Styling

Collection of photography I’ve concepted, styled, art directed or shot in collaboration with various partners for Whole Foods Market and Amazon.

Photos taken by Judith Rae®

Worked in collaboration with Marketing Team, Photographer and Product Coordinators to develop inspirational food shoots used for social media, online promotion and printed Catering Menu. Photos shared and used throughout the company. Provided concepts, art direction and food styling on set.

Photos taken by Judith Rae®

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Photos taken by Judith Rae®

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Photos taken by Judith Rae®

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Amazon Store Category Covers

Art directed and concepted cover tile images for Whole Foods Products featured on Amazon store pages. Shot with Creative Drive.

365 Seasonal Products

Concepted, wire framed and art directed hero image used for web, social, and email that displays 365 seasonal items with new packaging.

Shot by Creative Drive

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Art directed grain bowls image featured in email, printed mailer, web and social. Shot by Jody Horton.

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Bonitas En Cuba

Before there were American flights directed to Cuba, I decided to take a cultural trip with photographer and friend Judith Rae. We ended up exploring the land, people, architecture and culture with camera and sound recording gear. We composed a visual and sound art experience with the photos, video and sound recordings taken by Judith on our travels through Cuba.

Developed, planned and curated the show Bonitas En Cuba, a sound and visual art exhibition that was held at Merc Studios located in the Miami Art District of Wynwood on September 9th 2016. Organized, hosted and managed the opening night party which had over 150 attendees including VIP guests, sponsors which provided craft cocktails, light bites and hand sliced Copia ham from Spain. We encouraged guests to donate clothing at the event to give back to charity. Created and developed marketing material including the design for the event flier, hashtag #bonetasencuba and digital marketing teasers to promote event.

The event and exhibition enjoyed by guests and featured in media and magazines like Indulgence.

For more photos of the exhibition itself, visit Judith's private gallery HERE and type password: gocuba

Designed Event Flyer & Identity

Bonitas En Cuba

A sound and visual exhibition I curated and co-produced. Filmed, photographed and composed with sounds we collected on our travels by Judith Rae

BEC - Shot by Judith Rae

Opening Night Highlights

Ham Slicer

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Whole Foods Market® Art Show - Team Building & Event Planning

Limelight Art Show

An exhibit of Whole Foods Market® Florida Store Artists personal works.

October 25, 2014 at Helium Creative during FATVillage Art Walk

Planned, conceived and developed show which included opening reception & silent auction.

The purpose of this event was to celebrate the talents of our store artist, and further develop their joy and passion for work they do at our stores. At this art show, our artist had a chance to network with team members and the local art community, showcase their talents, help raise money for a non-profit foundation and have fun!

Team Building, Creative Leadership & Community Service

Team Build: Mural Project

June 20th - June 21st, 2013, 2-day Team Build and Team Meeting, Whole Foods Market® Florida Region

Planned, developed, lead and organized artist meeting and mural project.

On our first day, we all joined together at the Museum of Contemporary Art for a team meeting and museum tour. On the second day, we painted a giant mural for North Miami Elementary School's garden.

Purpose: Creative learning, problem solving, inspiring our artists, artists training and development, team building and servicing the community.

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National Leadership Summit 2016

Whole Foods Market® Annual Gathering 2016, National Leadership Summit.

Led creative team to prepare 5 stores for global visits, including that of CEO Jon Mackey. Branded and designed all creative assets and merchandise from concept to completion. Highlights include:

• Mobile-friendly visitors site for attendees to explore the area’s vibrant culture, restaurants, sights and sounds.

• An exclusively commissioned park of free-standing interactive displays made from recycled Whole Foods Market Paper Pags; each telling a story about the Florida Region.

“Many positive adjectives were given from the attendees describing their experience with comments such as; best ever, most inspirational and an event everyone can learn from. Our team organized the theme as Innovation, Hospitality and entrepreneurship with the tag line of Savor the Flavor recognizing the diversity in Miami of cultures, food, music, design and people.” Juan Nunez, RP Whole Foods Market, FL

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Designed Creative Toolkit

Gift Bags

Designed themed gift bags for all attendees which included John Mackey (Co-Cheif EO), Walter Robb (Co-Chief Executive Officer), David Lannon (VP Operations). Ken Meyer (VP Operations) and National President Team.

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Art Show - Creation • Community • Event Planning

Curated, planned and directed Florida's first-ever exhibit of Whole Foods Market® Florida Store Artists' personal works

November 6th, 2013 at the Museum Of Contemporary Art in North Miami

Coordinated Opening Reception & Silent Auction

The purpose of this event was to unite our store artist as a team at an art show gathering. Celebrate the talents of our store artist, and further develop their joy and passion for the work they do at our stores.

At this art show, our artist had a chance to network with team members and the local art community, showcase their talents, help raise money for a non-profit foundation and have fun!

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Chalk Art

A collection of chalk art I created for Whole Foods Market® back when I was a chalk artist in the Northeast Region.

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Design & Branding

A collection of strategic designs, branding, packaging and business problem solving I’ve created for Whole Foods Market® as Global Art Director.

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Custom Designed Holiday Books

Custom designed and crafted holiday book covers for Whole Foods Market Marketing North East Team as gift for 2017 Holidays.

Whole Foods Market® Florida Region Team Member Discount Card

Custom designed Team Member Discount Card for Florida Region

Whole Foods Market® Florida Region Team Member Discount Card

All Full-Time Team Members in the Florida Region received a copy of this discount card to use for their discount at our stores.

Whole Foods Market North East Region - We Cater Menu

Coordinated full production for Whole Foods Market Everyday Catering Menu: New York/New Jersey/ Connecticut

Photos, content and design created in-house by NE Design Team: Jon Anderson, Ethan Barber Catie Randall, Natasha Bali, Jennifer Heal, Diana Adaros design team and Northeast Culinary Department. Production included in-house photoshoot, food styling for beauty shots and e-store, menu design, layout, printed material, promotion.

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Annual Gathering - Themed Logo

Whole Foods Market® Annual Gathering Logo for Florida. Concept design to completion.

Annual Gathering - Option 2

Concept design to completion

Allegro Coffee - Rise & Shine Blend Package Design

This design was recognized by Allegro's head office in Denver CO and shared with all Whole Foods Market stores in the company.

Jersey Italian Gravy

Jersey Italian Gravy - Strategy, Concept & Company Branding

• Company Branding • Packing Design • Logo Design

Labeling

• Company Branding • Packing Design • Logo Design

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Sea Of Change

Art contest design for Whole Foods Market, Florida Region

iwonder logo

Logo design for Whole Foods Market, Florida Region, Education Team

We Cater - Whole Foods Market Florida

Art directed, conceptualized and ran production on marketing campaign for Florida Region Catering Menu - photoshoot with Judith Rae and ONEKREATE with full beauty images and product shots for print and web.